Made to Stick by Chip Heath

Author:Chip Heath [Heath, Chip]
Language: eng
Format: epub, mobi
ISBN: 978-1-58836-596-5
Publisher: Random House Publishing Group
Published: 2008-03-25T16:00:00+00:00

CLINIC

Our Intuition Is Flawed,

but Who Wants to Believe That?

THE SITUATION: People often trust their intuition, but our intuition is flawed by identifiable biases. Still, most people feel pretty good about their intuition, and it’s hard to convince them otherwise. This is the uphill battle faced by psychologists who study decision-making. Pretend that you’re the editor of an introductory psychology textbook, and you’re looking at two competing ways of explaining the concept of “availability bias.”

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